January 20, 2010

Admiral Ackbar

I found this lovely piece of advertising art on Saturday when I was stumbling across the internet. The picture is drawn on the “Today I recommend” chalkboard at a coffee barista. On this chalkboard is an elaborately drawn piece of Admiral Ackbar. Admiral Ackbar is a character that appeared in Star Wars Episode VI: Return of the Jedi. He is the Admiral of the Rebel fleet towards the end of the movie and he is the guy that looks like a squid or some other sea creature. His most famous phrases are when he is attacking the Death Star saying “It’s a Trap” or “We have no choice General Calrissian! Our cruisers can’t repel firepower of that magnitude!” So now that Admiral Ackbar is remembered, I will continue talking about the actual advertisement. Next to the picture of the Admiral are two phrases. The first phrase is “It’s a Frap!” with coffee frappuccino written underneath it in parenthesis. The next phrase written is “We can’t repel flavor of that magnitude!” With those two phrases he or she made a very comical advertisement.

I believe that the purpose of the drawing was achieved by its artist. I think that the purpose of the advertisement was to be a comical drawing that people could relate to and appreciate it. Just about everyone who walks in the door should be able to respect the drawing. If you are one of the millions of people who have seen Star Wars then you might see the ad from a comical standpoint. If one has not seen the movies, then the person at least will be able to respect the awesome piece of detailed art drawn from a few pieces of chalk. From a marketing standpoint I believe that the purpose of the artist was achieved.

From another standpoint, I think the biggest part of the purpose achieved is that the person who drew it was able to draw what he or she loves and share that person’s love of Star Wars with everyone else who walked in to buy coffee that morning. This drawing could actually be a small achievement in a bigger purpose too. If you take the definition of purpose, the object which one strives for, and place it in the artist’s life, he or she may have achieved part of that person’s larger purpose.

I will explain how I got from a small advertising purpose to a life’s purpose. If a person is creative enough to remember those two phrases and be able to draw such a detailed drawing from memory and apply it to coffee, then I would have to assume that he artist is somewhat of a Star Wars fan. Now the artist was able apply their artistic ability at work and to what that person loves, and that to me is an achievement. If the artist is like most people, then that person would want to share what they love to everyone. Through that drawing’s exigency, it is achieved. The drawing will make people stop and look and say “Hey that is really cool; I might buy a frappuccino today.” The drawing may have a different effect on people as well.

The effect the advertisement had on me was at first funny. How detailed Ackbar was made me look twice and read the phrases before I stumbled to another website. I looked at the drawing and the phrases and thought it was pretty funny and very creative. Then it had a nostalgic effect on me. It made me remember the times when I was a little kid playing with my Star Wars figurines while watching the movies over and over again. It made me think whenever my older brother and I would fight with light sabers and how he would always make me be the bad guy. Even the time when I made my mother make me a Jedi costume for Halloween. After feeling all those warm thoughts it made me think that we all are Star Wars geeks whether we want to admit it or not. In conclusion, all those nice thoughts made me realize that if I was at that barista, I would buy a frappuccino that day.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: